
COIL
Bernard Tschumi, Advertisements for Architecture, 1976-77
In the 1960s, a small oppositional element in architecture forged its own counterculture by turning its energies away from building toward writing. Born of a desire to foreground the intellectual dimension of architecture by associating it with developments in conceptual art,linguistics, and philosophy, this turn toward writing soon engaged architecture with broader questions of pop culture, mass media, advertising, and emerging technologies.
During this period, avant-garde theorist and architect Bernard Tschumi created “Advertisements for Architecture”, a series of postcard-sized juxtapositions of words and images, based on the idea that most of us experience architecture through photographs, drawings and words in books, in other words, through our imagination and not through the experience of real space.


Cosi è Nuovo – Vogue Italia (1988)
Estelle Lefebure & Naomi Campbell by Patrick Demarchelier
“There are such a lot of things that have no place in summer and autumn and spring. Everything that’s a little shy and a little rum. Some kinds of night animals and people that don’t fit in with others and that nobody really believes in. They keep out of the way all the year. And then when everything’s quiet and white and the nights are long and most people are asleep—then they appear.”
— Tove Jansson, Moominland Midwinter (via happymoomin)